Net Promoter Score


Krishna Vepakomma | 25th February 2024

Net Promoter Score (NPS) is a widely used customer satisfaction metric that measures how likely customers are to recommend a company, product or service to others. In this article, we'll explore the concept of Net Promoter Score and how businesses can use it to measure customer loyalty and drive growth.

What is Net Promoter Score?

Net Promoter Score is a metric that is based on a single question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?" Customers are then classified into three categories based on their response:

  1. Promoters (score 9-10): These are customers who are highly likely to recommend your business to others. They are your most loyal customers and can be valuable advocates for your brand.
  2. Passives (score 7-8): These are customers who are somewhat satisfied with your business, but are not likely to recommend it to others.
  3. Detractors (score 0-6): These are customers who are unlikely to recommend your business and may even actively discourage others from using it.

To calculate your Net Promoter Score, simply subtract the percentage of Detractors from the percentage of Promoters. The resulting score can range from -100 to 100.

How can businesses use Net Promoter Score?

Net Promoter Score can be a valuable tool for businesses of all sizes. By measuring customer loyalty and satisfaction, businesses can identify areas for improvement and develop strategies to drive growth. Some ways that businesses can use Net Promoter Score include:

  1. Identifying Areas for Improvement

By tracking Net Promoter Score over time, businesses can identify areas where customer satisfaction is low and take steps to address those issues. This can include improving customer service, enhancing product quality, or streamlining the purchase process.

  1. Engaging with Promoters

Promoters can be valuable advocates for your brand, and businesses can leverage their loyalty to drive growth. By engaging with Promoters and encouraging them to leave positive reviews, refer friends and colleagues, or participate in loyalty programs, businesses can expand their customer base and drive revenue growth.

  1. Re-engaging with Detractors

Detractors can be a valuable source of feedback for businesses. By reaching out to Detractors and addressing their concerns, businesses can turn negative experiences into positive ones and improve customer loyalty over time.


Net Promoter Score is a powerful tool for measuring customer loyalty and satisfaction. By identifying areas for improvement, engaging with Promoters, and re-engaging with Detractors, businesses can use Net Promoter Score to drive growth and improve the customer experience. With a strategic approach and a focus on customer satisfaction, businesses can leverage Net Promoter Score to build a strong and sustainable business.