North Star Metrics


Krishna Vepakomma | 25th April 2024

North Star Metrics are the key performance indicators (KPIs) that a business uses to track progress towards its primary goal. These metrics are critical because they align all efforts towards a single, overarching goal and provide a way to measure success over time. In this article, we'll explore the concept of North Star Metrics and how businesses can use them to drive growth.

What is a North Star Metric?

A North Star Metric is a single, overarching metric that captures the core value that a business delivers to its customers. It's the metric that every team in the business should be focused on and working towards. North Star Metrics are typically tied to a business's primary goal or mission, and they reflect the unique value that the business provides to its customers.

Why are North Star Metrics Important?

North Star Metrics are important because they align everyone in the business towards a common goal. By focusing on a single, overarching metric, teams can work together more effectively and make more informed decisions. North Star Metrics also provide a way to measure progress over time, which is critical for tracking growth and identifying areas for improvement.

How to Choose a North Star Metric

Choosing a North Star Metric can be a challenging task, but there are a few key considerations that businesses should keep in mind:

  1. Align with Business Goals: The North Star Metric should align with the business's primary goal or mission. It should reflect the unique value that the business provides to its customers.
  2. Quantifiable: The North Star Metric should be quantifiable and measurable over time. This allows teams to track progress and identify areas for improvement.
  3. Impactful: The North Star Metric should be impactful and directly tied to the success of the business. It should be something that teams can work towards and that has a significant impact on the business's bottom line.

Examples of North Star Metrics

The North Star Metric will vary depending on the business, but here are some examples to illustrate the concept:

  1. Facebook: Daily Active Users (DAU)
  2. Airbnb: Nights Booked
  3. Spotify: Monthly Active Users (MAU)
  4. Uber: Rides Completed
  5. Amazon: Repeat Purchase Rate


North Star Metrics are critical for aligning everyone in the business towards a common goal and tracking progress over time. By choosing a metric that aligns with the business's primary goal, is quantifiable, and impactful, businesses can use North Star Metrics to drive growth and improve the customer experience. With a strategic approach and a focus on measuring progress, businesses can leverage North Star Metrics to build a strong and sustainable business.