Managing and tracking sales is an important part of business growth, but it’s not always easy to do. You want to keep track of sales revenue, profit, revenue and margin in real-time. This is no easy task, especially for a fast-growing business.
Here’s where sales tracking software comes in.
Sales tracking software helps you find and study all the parts in your sales process. It lets you track your sales. You can uncover your successes and failures. You can find chances to improve.
In this article, you will learn about sales tracking software. We'll cover the benefits of using it and the features to look for in your sales tracking system. We will also provide a free sale tracking template to help you get started. We'll also show how to improve your sales tracking with reports and insights.
Sales tracking is the process of collecting and analyzing parts of your sales. It offers valuable insights into customer behavior. It helps you analyze sales performance. It finds areas for improvement in your sales process.
To manage the sales tracking process, you can use sales tracking software.
Sales tracking software centralizes all your sales tracking data. It gives you valuable insights about your sales. It helps you make informed decisions.
For example, with a sales tracker, you can see which products sell the most. You can also see which products are not selling well. Use this information. It will help you decide which product lines to promote and which to cut.
Let’s take a look at a few of the most common sales processes that sales tracking software can help you automate: • Sales activities • Contact management • Lead generation • Sales forecasting • Sales analytics • Pipeline management • Customer relationship management Some of these areas will be discussed in more detail below.
A sales tracking system has many key benefits. It lets you see your whole sales cycle and make accurate sales forecasts.
Let’s look more closely at these (and a few more) benefits:
Understand and track your entire sales cycle. A sales tracker lets you track your sales process from start to finish. It gives you total visibility of your whole sales cycle in one place. It also makes it simpler for you to keep track of performance. It helps you find trends and gaps in your sales process.
Generate accurate sales forecasts. Tracking the right sales metrics shows you more about your current sales processes. It lets you use data to make decisions for the future. For instance, you can use current sales data to forecast future income.
Improve sales team management. Tracking sales activities can show you how well your sales reps are doing. Are they completing their tasks on time? Who’s making the most sales? What are the successful team members doing ? You can use this information to help your sales team improve their performance.
Streamline sales processes. Checking all the parts of your sales process lets you see what’s working and what’s not. Then, you can make adjustments that keep deals moving.
Save time. Keeping it all in one place. Maintaining it in one place. Instead of switching between platforms or tracking sales, you spend less time tracking. Instead, you spend more time analyzing and improving your sales.
Divide resources. When you can see your entire sales process, you can better divide your resources. For example, if a product isn’t selling well, you can give it more resources to promote it. You can also shift more resources to a product that’s selling better than expected. This will help you grow sales and make more money.
Encourage collaboration. Your whole sales team is on the same platform. This makes collaboration and communication better. It depends on the platform you use. Sales reps can share updates and see the progress of others. They can also tag users in their comments.
Sales tracking software gives you access to valuable insights and reports. To take advantage of this data, you must know how to utilize it.
Here are a few ways you can leverage reports and insights to boost your sales.
Set sales goals Before you start collecting sales data or writing reports, set sales objectives. Ensure your sales team understands your sales goals. This will give you a clear view of whether your sales efforts have been successful. These objectives could include a specific number of leads, deals won, and revenue earned for a specific week, month or year. By setting sales goals, you can track progress in real time and identify areas of opportunity. This allows you to implement actions to help your sales increase and generate more revenue for your business. For example, let’s say you set a goal of achieving one of your monthly sales milestones. If you fail to meet that goal, you can find out why and what you can do differently next time.
Generate custom reports Create custom reports to display your data and metrics. These are the data points that are most important to your sales objectives. Unlike a standard report, a custom report allows you to select which data points you want to include. This allows you to view data and metrics in a way that best helps you achieve your sales goals.
Deal reports: These reports provide an in-depth look into the performance of your sales reps. They show you the number of deals they have won and lost, and most importantly, why.
Revenue forecast reports: These help you understand the current sales trends of your salespeople. They can also help you predict your company’s turnover and future growth.
Activity reports: These reports track your sales activities. You can see how many emails you’re sending to new leads on average. These reports are great for identifying gaps in your current sales process, so you can improve your team moving forward.
Leads Reports: These reports show you the source of your leads, as well as the volume you’re getting each time.
Identify Key Trends: Sales tracking reports help you find patterns over time in your sales data, allowing you to make better decisions that will help your business grow.
For example, if you look at your sales data, you’ll see that a product sells more over time if you launch a similar product to meet your customer’s demand. You can then run an advertising campaign to promote that product.
Here’s another example of how tracking trends can boost sales. Here are 11 sales trends you can track over time to see how trends can increase your sales.
Improve the customer experience Sales tracking reports provide valuable insights into customer behaviors and preferences. These insights can be used to enhance the customer experience by looking at things like the most popular products or services, how long customers take to make a purchase, and how much money they spend.
For example, if your reports show that some customers are dropping out during online checkout, this information tells you that something needs improvement in the final stages of buying.
After further research, it can be seen that online checkout loads at the same time that consumers are leaving the site. Now that you know why customers are leaving your site, you can address the issue. This will improve the consumer experience and increase sales. You can use this data in the sales tracking software to personalize customer experiences. For example, you could send personalized messages to leads based on where they are in your sales funnel. The more personalized the messages, the more likely they are to make a sale.
Sales Tracking Software is often used as the best way to track sales. we provide sales teams with valuable insights all in one place. Plus, if you use an online platform, you can access all sales data in real time.
But there are other ways to track sales. Only 4% of sales teams track their sales with pen and paper, 17% with spreadsheets and 79% with customer relationship management software.
Pen and paper is old fashioned, inefficient and stops sales teams from working together effectively.
So let’s see how you can track sales using a spreadsheet and a CRM solution.
How to Create a Simple But Effective Sales Tracker spreadsheet
Download our Sales Tracker template above. It’s almost free and most businesses already have a spreadsheet license and can easily be created.
This is a great place to start if you’re new to tracking sales for your small business. The only problem with a spreadsheet is maintaining the spreadsheet. Your sales team will have to enter all data into a spreadsheet tracker. This means a lot of data input to keep the tracker up to date. This also increases the risk of human error. Human error makes it difficult to monitor your sales and forecast future revenue. Furthermore, if you store your tracker as an excel file on a shared disk, only one person can edit the tracker at a time.
Sales tracking software is the most powerful tool for tracking and managing sales. It enables you to create and monitor leads, track sales performance, and automate sales processes.
When selecting the right sales tracking software for your business, it is important to do some research. Experiment with different templates and sales tracking software to find the platform that best suits your needs.
